View from the board: a safe place to be, rain or shine

The credit crunch is not the time to save money through cheap accountants

Written by Mark Freebairn

First and foremost, I’m not saying that we are heading into a recession. However, there is no doubt that the market is being squeezed, and certain anomalies are coming to light.

Many of you may remember the last time the market took a dive, and some of you may even remember the time before that. Neither were fun, and we’re all hoping it doesn’t happen again ­ or that, if it does, the effect on people and their careers is not felt to the same degree.

Whatever happens, it looks like the role of finance is safeguarded. And this appears to be so for two very specific reasons. If you consider the more technical finance roles, the increasing focus on the regulatory and governance-orientated elements has proved beneficial.

It’s a brave (or short-sighted) FD who decides to recruit a poor financial accountant, and it’s an even braver CEO who doesn’t sign off on the hiring.

The requirement of the external market ­ in public, private or not-for-profit organisations ­ is that the numbers are accurate and have complete integrity. The price for failure in this area is high, and far-reaching. It has serious career implications.

If you think it’s worth saving £10,000 or £110,000 by recruiting a poor chief accountant or no chief accountant at all, then you deserve everything that comes your way. The simple fact is that these roles and the people that do them ought to be as recession-proof as undertakers.

However, my second reason, and the area that has changed most radically, is the field of commercial finance. This role has evolved so much over the last five to six years that I think ‘general management’ perception of it has fundamentally shifted.

In the last two turn-downs, businesses felt they could make do with fewer people on the planning side ­ what, after all, was there to plan for? Work was just about treading water, and you could worry about growth when the market turned back.
Now, the view seems to be that the role of commercial finance is essential to a business ­ in good AND bad times.

The value commercial finance offers a business includes profit enhancement and cost management ­ relevant to any business in any market. Indeed, in poorer times, it’s even more essential. So let’s cross our fingers the market doesn’t dip horribly. But if it does, then let’s all congratulate ourselves for our choices ­ you for being in what feels like a recession-proof function; and me for recruiting you.

Mark Freebairn is a partner at Odgers Ray & Berndtson

Tags:

reader comments

related articles

 

Wilson joins exclusive club with 3i role

Julia Wilson to be promoted FD of private equity company 3i 11 Sep 2008

AA Awards 2008: the judges

Meet the Accountancy Age Awards 2008 judges 12 Nov 2008

related whitepapers

today's top stories

IT's stock is soaring at the LSE

London Stock Exchange IT chief David Lester explains to Angelica Mari how the integration of Borsa Italiana is keeping his team busy, despite the worsening economy 20 Nov 2008

Keeping IT in fashion

John Bovill has been hooked on retail since his early years as a fashion market trader. His industry knowledge is now helping him build a slick IT operation, reports Charlotte Moore 20 Nov 2008

Cutting-edge IT delivers the goods

Chief technology officer Jay Bregman explains how constant innovation is part and parcel of his strategy for delivering competitive advantage at eCourier 20 Nov 2008

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Keeping IT on track

Catherine Doran, winner of Computing’s IT Leader of the Year award, tells Angelica Mari of her determination to drive on with technology-led transformation at Network Rail despite uncertainty over funding 19 Nov 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Advertisement

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Will attempts to rebrand IT as a "cool" choice of profession increase the number of IT graduates?

Can brand building reverse a decline in IT graduate numbers?

Previous poll results

Latest audio and video articles

Video

The definitive guide to converged communications

Five key trends and five best practice tips to help you improve your corporate communications 20 Nov 2008

PodcastAudio

Computing podcast: Europol's data sharing woes; credit card protection at Cotton Traders

The pan-European fight against organised crime is undermined by lax data sharing arrangements; and Cotton Traders enhances its credit card protection 20 Nov 2008

Latest in-depth articles

StarFeatures

Retaining the stars of IT

Jim Mortleman investigates the innovative techniques IT leaders are using to hang on to their star performers 20 Nov 2008

Dave BaileyComment

Clouds darken outlook for Vista's successor

Windows 7 looks like being an improvement on Vista, but economic and environmental concerns may mean few enterprises will rush to adopt it 20 Nov 2008

Advertisement

Primary Navigation