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Paul Thomas

Paul Thomas

more articles by Paul Thomas

Financial crisis – friend or foe of the sustainability movement?

The economic outlook might be gloomy, but as Paul Thomas argues, there are still positives for green executives to cling to 05 Nov 2008

Green strategy: the rise of 'greenwashing'

Are your clients making green claims they can’t back up? Paul Thomas explains how to keep them on the right track 23 Oct 2008

Green PR is about more than tackling greenwash

They may often be criticised for exaggerating green claims, but as Paul Thomas argues, PR departments can be a major force for positive environmental change 01 Oct 2008

Why do companies greenwash?

As the reputational risks associated with greenwash become more apparent every day, Paul Thomas asks why some firms still find themselves overstating their environmental credentials 20 Aug 2008

When faced with NGO criticism over their environmental performance, many firms simply batten down the hatches. But, as Paul Thomas argues, communicating with your detractors represents the best means of minimising brand damage 23 Jul 2008

Are good intentions enough?

Telling customers about your environmental targets is all well and good but, as Paul Thomas argues, they are meaningless if you do not know how they are to be achieved 01 Jul 2008