Web browsing on mobile phones takes off

Market research firm Ipsos reckons that mobile internet will be the dominant platform

A report from market research firm Ipsos Insight suggests that the mobile internet will become the dominant platform for web browsing over the next few years.

As evidence, the firm cited robust growth in many markets, singling out France and the UK for showing the strongest gains, and Japan, where four out of 10 phone users browse the mobile internet.

The Ipsos report, The Face of the Web, noted that in areas where mobile phones are not used for internet access, wirelessly-enabled notebooks and other devices fill the gap. Ipsos said this is true in the US and Canada where growth in mobile phone browsing has flattened.

Globally the proportion of people using their mobile phones for internet browsing rose from 25 percent in last year’s poll to 28 percent this year.