There are countless examples of USB removable storage devices on the market, with not too much to differentiate them. While some double up as digital audio players, the all-new Iomega Mini's cunning trick is, wait for it, a photo holder.

Yes, accompanying the 128Mb of internal memory is a slot for inserting small photos of your favourite snaps. Cynicism aside, it's a novel idea that turns your bland USB key into something a bit more personal.

It supports USB 2, so transferring files is very quick indeed - it takes around 30 seconds to fill it up with any sort of data you like. There is a 512Mb version available too, which will hold four times as much data but costs three times as much.

The Iomega Mini supports Active Disk technology, which allows some applications to run directly from the USB drive. It's also compatible with Apple Mac computers.

And, apart from a funky protective lid design that wraps itself around the whole device, that's about it. At just over £50, it is very well priced and for anyone that's finally making the jump from floppy disk to the 21st century, the Iomega Mini is a safe bet.

Contact: Iomega 020 7216 0003
www.iomega.com/europe