Computer 2000 (C2000), the UK arm of Tech Data, has made a number of key appointments to bolster its specialist business unit strategy and drive growth.

Kevin Wragg, formerly head of the peripherals business unit, has been appointed to the newly created role of FBU operations manager. His role will include implementing a training and induction programme for all volume marketing staff to help sharpen their sales skills.

Fiona Cooke has been made general manager marketing. Cooke has worked in C2000's marketing division for over five years and played a key role in developing its specialist in-house marketing services operation TDAgency, and also its lead-generation programme Clic2Channel.

Finally, Eddie Moore has bee made head of the components business unit. Moore joined C2000 as mass storage business manager and had previously worked as ain independent consultant and at rival distributor Bell Microproducts in various senior roles.

Alice Smitheman, product marketing director for C2000, said: "We are delighted to announce these key appointments, which add further strength to our management team and focused business unit structure. Computer 2000 is unique in being able to provide a combination of specialist sales support, pro-active marketing and highly efficient logistics and order processing that enables resellers to meet customer requirements in every respect.”

Further Reading:

C2000 gives credit to smaller VARs