This week the Insider shuffles along in the heat, staring bleary eyed up at the sun and complaining that it's too hot to do any proper work. No surprises then that there was a massive queue of people volunteering to write this.

This week we learn that CIOs are very important (we thought that was VIPs), and that O2 hopes to tempt more customers onto iMode, the big fat mobile internet telephone browsing thing (maybe we should have got one of the techie people to write this bit). Not forgetting the World Cup.

The IT Week monkeys are in a frenzy about the football. A tournament sponsor sent us one of the massively expensive official Adidas balls, but the simians spotted the spherical parcel in the post room and got to it first. They were so excited they ripped the ball to pieces and ate it.

Of course that left them nothing to kick around, so they turned their attention back to us. We've found the monkeys like a forty-foot run up before taking a penalty, and boy does that hurt.

Editor's choice:
CIOs to get executive jobs
Climb the ladder, people. It won't be long till it is you that is hiring and firing people with all the sense and judgement of a loopy work experience girl covering the floor at a temping agency. On the downside, you will have to develop more business skills before you are allowed to reach the lofty heights of the gargoyle's-podium-like toilets in the executive washroom. Learning how to think outside the flagpole would be a start.

News:
EC sets up an industry task force
You could, if you liked, imagine that the EC has just realised that there exists such a thing as 'industry' and is now desperately trying to work out what to do or say about it. If you did you would be a very cynical human being. We suggest that you read this as some sort of penance, and take all of its messages onboard. Well, either do that, or do some of the stuff the mad monk gets up to in the Davinky Code. Oh, you'd rather read this? Then get clicky.

O2 lures content providers to iMode
Mobile telecoms firm O2 is considering opening up the specifications for its iMode mobile portal in a bid to tempt more developers into writing for the small screen mobile interweb thing. Experts warned that this might not have the expected, positive result. But then if they just said, "Yeah, seems like a good idea," they would not sound like experts and people might tire of talking to them.

Comment:
Phones must keep a focus on voice
Ha ha. Either Dan Robinson hasn't read the above story, or he just plain doesn't care what O2 thinks. Dan reckons that the reason why we have phones is not to listen to music, to browse the internet or to create unsightly bulges in trouser pockets, but to make phone calls. You know: speak to people. If you want to comment on this, send Dan an email - he'll be glad to hear from you.

Interview:
The future of printing is green
Phil Muncaster spent a good deal of time talking to printer maker Ricoh's environmental manager about how firms can protect the planet without hurting their own back pockets. Ricoh's advice is not to go back to nature, turn your desk into an allotment and start eating everything you kill, but to install low-energy multi-function output devices. We wonder who makes them...?

More news
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IT Week Podcast
This week: Madeline Bennett chats to David Neal about the World Cup. Er, Dan Robinson about BlackBerrys and James Murray about reading other people's emails. Did we mention the World Cup?

Editor's blog
This week: Lem "they call me the space cowboy" Bingley writes about cars. Didn't he learn the lesson of Sneak's run-in with that mob of pitchfork-wielding Land Rover owners? No. 

Gary Flood blog
This week: Gary "Nnnnnnngggggggg" Flood continues his attempts to lengthen his finger using extreme staring and Jedi mind control techniques. So far no good Gary. Stick to commenting on IT. 

IT Sneak blog
Odds and ends from the odd end of technology. This week Sneak alienates some readers, and Steve Jobs. Jobs, it seems, has become fixated on nuts. We can't comment on you readers.

Phil Muncaster blog
This week: Phil "The Final Countdown" Muncaster has a pop at some Web 2.0 songstress, and questions the sense in the BBC streaming football games. 

David Neal blog
This week: David "why don't you come to your senses?" Neal gets confused about spreadsheets and mentions monkeys again. When does an interest become an obsession?