Apple's leopard logo

Apple’s Leopard may give it bite of business

Apple has released it's operating system into the wild

Written by Martin Veitch

Apple has launched its latest Macintosh operating system (OS) and may have its best chance in over a decade to win business market share from Windows.

Leopard sports a new-look user interface designed to rid desktops of clutter by removing overlapping windows and standalone icons and replacing them with new views of programs, files and data. A feature called Time Machine also creates automated backup routines. The Leopard server OS will fit into mainstream corporate environments through integration with Microsoft’s Active Directory and a calendaring server that supports Microsoft Outlook.

Although Microsoft’s dominance of the business desktop and closed-source volume server is secure in the near term, Apple’s remarkable progress in the consumer sector appears to be having a knock-on effect with desktop and mobile computer products up 34 per cent over last year.

Apple could also be boosted by changing patterns of work such as demand for mobility and superior media handling helping to wean corporate IT buyers off their Microsoft dependency.

Speed and simplicity could also help Apple capitalise on progress.

In recent interviews, Apple chief executive Steve Jobs has spoken of plans to post a new Mac OS release every 12 to 18 months, a momentum that would be faster than Microsoft’s planned cadence of a minor release every two years and a major one every four years.

Also, Apple takes a very different approach to pricing to Microsoft’s sprawling list of options and licence agreements. The Leopard release has a single price of £85.

“With Apple there’s no licensing complexity and we’re starting to see more non-traditional buyers such as firms of solicitors seeing the trendiness of the Apple brand as adding something to their businesses,” said Howard Cole, managing director of Albion, an Apple reseller.

Apple’s moves come as Microsoft customers continue to show a reluctance to move to Windows Vista but most watchers are cautious about the size of Apple’s business opportunity.

“Apple has been doing well but the numbers are still relatively small enough that I think it premature to say there's a material effect on Microsoft,” said Illuminata analyst Gordon Haff.

“As for Leopard, Microsoft versus Apple is a much broader question that the details of an OS X release.”

Also, Apple has had its own problems in execution. Leopard itself was delayed by four months and plans for a regular drumbeat of releases have often proven problematic for vendors seeking to make major changes to code. In the late 1990s, for example Apple’s ‘Copland’ operating system release was badly delayed, prompting Apple to acquire Next and adapt its OpenStep operating system for Apple hardware.

Tags:

reader comments

related articles

OS X Leopard to ship this month

New operating system will feature several enhancements to user interface 17 Oct 2007

 

Kewney: Did I invent the iPhone?

Guy Kewney continues his wander down the corridors of IT history 26 Sep 2007

Intel ploughs on with Itanium upgrade

Montvale adds availability and power-saving modes 01 Nov 2007

related whitepapers

today's top stories

Learning from the credit crunch to avoid a broadband crunch

While it might be the most pressing issue de jour , the financial system isn’t the only area where government needs to... 10 Oct 2008

How careerism can warp IT procurement

Many working in IT put their career interests before those of their employer when weighing up purchasing options 10 Oct 2008

City in pressing need of skilled IT matchmakers

With the financial services sector plunging ever deeper into an M&A maelstrom, IT leaders are having their systems integration skills and due diligence expertise tested as never before 09 Oct 2008

The definitive guide to software development

Five key trends and five best practice tips to help you improve your programming capabilities 09 Oct 2008

Computing podcast - IT implications of the banking crisis, and the FSA clamps down on IT security

We discuss the effect of shotgun mergers and acquisitions on financial services IT staff, and examine the industry regulator's plan to fine directors for information security breaches 09 Oct 2008

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job


IT Salary Checker

Check salary here

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Would you apply for a job that was advertised on Facebook or a similar social networking site?

Would you apply for a job that was advertised on Facebook or a similar social networking site?

The government is using Facebook to recruit IT staff - would you apply to such an ad?

Previous poll results

Latest audio and video articles

programming codeVideo

The definitive guide to software development

Five key trends and five best practice tips to help you improve your programming capabilities 09 Oct 2008

Podcast imageAudio

Computing podcast - IT implications of the banking crisis, and the FSA clamps down on IT security

We discuss the effect of shotgun mergers and acquisitions on financial services IT staff, and examine the industry regulator's plan to fine directors for information security breaches 09 Oct 2008

Latest in-depth articles

Financial Services Authority buildingAnalysis

FSA threatens executives with fines

Senior management to be held accountable for security lapses at banks 09 Oct 2008

Comment

Broadband must be a spending priority

For the economic health of the nation, the government would do better to bankroll an optical fibre rollout rather than prop up profligate banks 09 Oct 2008

Advertisement

Primary Navigation