Microsoft is looking at exploiting information from a user's friends and business contacts to deliver better search results
Microsoft's Nocturnal taps into contacts in the user's MSN Messenger buddy list to improve search results

Microsoft eyes peer review for search filtering

What your friends like will get you better search results

Written by Tom Sanders at Microsoft Research Silicon Valley Roadshow in Mountain View, California

Microsoft is looking at exploiting information from a user's friends and business contacts to deliver better search results.

The software giant demonstrated project Nocturnal at the Microsoft Research Silicon Valley Road Show at the company's Mountain View, California office.

Nocturnal taps into the bookmarks and previously visited pages for contacts in the MSN Messenger buddy list to filter search results.

"There has been a lot of talk of social communities, but it's been hard to bootstrap the process," said Dahlia Malkhi, a researcher with Microsoft Research. "We use the buddy list to determine the social community."

Using information from users associated with the searcher will make for more accurate results, Malkhi argued.

The technology allows a search engine to push the most relevant result for an individual user to the top of the page, rather than it being buried on the second or third page.

It will also help in the battle against search engine spam where spammers try to fool engines into including irrelevant search results.

Malkhi's friends, for instance, are more likely to be looking for information about the researcher when they submit her first name, Dahlia, as a search query, whereas the general public is most likely to be looking for information on the flower.

To address privacy concerns, users will have to opt in to share their information. They can also set the breadth of their peer group, which can range from people on their buddy list or include their buddies' buddies and their buddies.

The project is currently a prototype using the MSN Live Messenger Beta. Malkhi said that the technology is ready to be launched, but could not comment on concrete plans to use it.

Tags:

reader comments

related articles

 

Web giants spark privacy concerns

Google and LinkedIn criticised for not protecting individuals' data 04 Jul 2008

Online love seekers warned of flirt-bots

Porn overcomes Turing Test 10 Dec 2007

Xobni touts social network for the inbox

Outlook plug-in organises inbox by 'relationships' 06 May 2008

today's top stories

Analysis: The true cost of printing

Organisations need to get a better sense of how much they spend on printing before finding ways to reduce it 05 Sep 2008

Computing podcast 4 September 2008

Find out what Michael Dell told Computing, and listen to our take on the latest browser wars 04 Sep 2008

Looking to the future - exclusive Michael Dell interview

Dell's chief executive talks to Computing about the way the company continues to adapt to major changes in the industry 04 Sep 2008

Interview: Delivering power where it's needed at Betfair

The online gambling firm is putting its money on grid computing and virtualisation to underpin global expansion 04 Sep 2008

E-paper displays are an open book

A display revolution is on the way - but only once the user interface issues are solved 04 Sep 2008

Most commented stories

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Would you use a mobile phone as an alternative to cash?

Would you use a mobile phone as an alternative to cash?

When mobile phones include inbuilt payment technology - would you use one instead of cash?

Previous poll results

Latest audio and video articles

BlackBerry BoldVideo

Video Review: BlackBerry Bold

Technology editor Daniel Robinson takes a hands-on look at the latest device from Research in Motion 01 Sep 2008

Podcast imageAudio

Computing podcast 4 September 2008

Find out what Michael Dell told Computing, and listen to our take on the latest browser wars 04 Sep 2008

Latest in-depth articles

A meetingAnalysis

Turning adversity into an advantage

IT chiefs under pressure to make cost cuts can turn the situation to their benefit 04 Sep 2008

CloudAnalysis

How to introduce cloud computing into your organisation

Best practice advice from Forrester Research 04 Sep 2008

Primary Navigation