HP
HP has cornered 17.7 per cent of global laptop sales

HP emerges as laptop leader

Focus on growing markets proves effective

Written by Iain Thomson

HP is now the world's number one laptop seller, according to research from analyst firm DisplaySearch

The report gives HP 17.7 per cent of global laptop sales, pushing Dell into second place with 17.5 per cent. Acer come in third with 11.8 per cent, followed by Toshiba and Lenovo.

HP's strategy has been to concentrate on developing markets such as Asia Pacific and Latin America. The company still lags behind Dell in the US and Acer in Western Europe, but these are relatively mature markets.

Of the big five producers Acer showed the strongest growth, with sales up nearly 40 per cent. But smaller producers also did well, with Asus growing at 68 per cent, Apple at 63 per cent and Sony at 47 per cent.

Most of the laptops now are wide screens, and only Lenovo still sells the majority of its laptops with standard aspect screens.

"For a long time many brands promoted wide screens as a differentiating factor, and charged a premium for these products even after panel prices between comparable wide and standard aspect panels disappeared," said John Jacobs, director of notebook market research at DisplaySearch.

"Brands that were hungry for market share were quick to drop the street price premium, even running 'free upgrade' promotions encouraging customers to make the transition.

"Additionally, brands with a heavier reliance on the enterprise market faced the hurdle of convincing IT managers to embrace wide-screen products and support additional configurations."

Tags:

reader comments

related articles

HP has launched five new notebook lines for the consumer and enterprise markets

HP touts new laptop features

Five new lines spanning consumer and enterprise markets 10 May 2006

 

Battery recall to impact holiday laptop sales

IDC predicts marketshare shifts as users lose faith in their existing vendors 30 Nov 2006

Consumer PC sales soar in the UK

Analyst paints rosy picture of demand across Europe 21 Sep 2006

today's top stories

Analysis: The true cost of printing

Organisations need to get a better sense of how much they spend on printing before finding ways to reduce it 05 Sep 2008

Computing podcast 4 September 2008

Find out what Michael Dell told Computing, and listen to our take on the latest browser wars 04 Sep 2008

Looking to the future - exclusive Michael Dell interview

Dell's chief executive talks to Computing about the way the company continues to adapt to major changes in the industry 04 Sep 2008

Interview: Delivering power where it's needed at Betfair

The online gambling firm is putting its money on grid computing and virtualisation to underpin global expansion 04 Sep 2008

E-paper displays are an open book

A display revolution is on the way - but only once the user interface issues are solved 04 Sep 2008

Most commented stories

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Jobs

Related jobs

Job of the week

Job alerts

Sign up here

Find your next job

Advertisement

White papers

Search white papers

Top categories

VPN, Extranet and Intranet Solutions

WAN/ LAN Solutions

Network Security

Interoperability-Connectivity

Grid/ Utility Computing

Latest poll

Would you use a mobile phone as an alternative to cash?

Would you use a mobile phone as an alternative to cash?

When mobile phones include inbuilt payment technology - would you use one instead of cash?

Previous poll results

Latest audio and video articles

BlackBerry BoldVideo

Video Review: BlackBerry Bold

Technology editor Daniel Robinson takes a hands-on look at the latest device from Research in Motion 01 Sep 2008

Podcast imageAudio

Computing podcast 4 September 2008

Find out what Michael Dell told Computing, and listen to our take on the latest browser wars 04 Sep 2008

Latest in-depth articles

A meetingAnalysis

Turning adversity into an advantage

IT chiefs under pressure to make cost cuts can turn the situation to their benefit 04 Sep 2008

CloudAnalysis

How to introduce cloud computing into your organisation

Best practice advice from Forrester Research 04 Sep 2008

Primary Navigation